Young Philly Blunt needed a dynamic strategy to house new material to engage with fans, capture leads, and pitch new merchandise. Hikey Solutions has created an entire campaign from social media strategy, press release creation, to email marketing.
Creating a platform for Young Philly to serve as a digital media headquarter stood to be a challenge considering he had no artwork, no merch, no campaign essentially. He wanted to pull his fan base together from various social media platforms to make it easier for marketing purposes. He aimed to generate more sales and increase his listeners overall digital reach and begin to capitalize on his new found musical success. Being that he had no content to start with in place, we crafted a plan of action.
By creating a site that populates all of his content, we helped grow his audiences reach. We created landing pages for his site to flow and easily be navigated by the people that visit it. Hikey solutions works with him to create every aspect of his campaign from his website, logos, mixtape covers, Merch pieces, promotional flyers, posters, video clips, digi cards, etc. We continue to create a target campaign to generate leads so he can widen his contact base for direct marketing purposes.
Since creating his site, in the past 30 days he has had a 67% increase in page visits and 110% increase in average sessions per visit. He now has merch for sale on his site as well as products on hand available for purchase.